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ZUCKED WAKING UP TO THE FACEBOOK CATASTROPHE

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The story of how a noted tech venture capitalistan early mentor to Mark Zuckerberg and investor in his companywoke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracyhe would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investorbut few things had made him prouderor been better for his fund's bottom linethan his early service to Mark Zuckerberg. Still a large shareholder in Facebookhe had every good reason to stay on the bright side. Until he simply couldn't.ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concernspolite as they may be to his face.And then comes the election of Donald Trumpand the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shockeven still Facebook's leaders duck and dissembleviewing the matter as a public relations problem. Now thoroughly alienatedMcNamee digs into the issueand fortuitously meets up with some fellow travelers who share his concernand help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the frayto raise consciousness about the existential threat of Facebookand the persuasion architecture of the attention economy more broadly -- to our public health and to our political order.Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadershipbut it's also a larger tale of a business sector unmoored from normal constraintsjust at a moment of political and cultural crisisthe worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear WindowRoger McNamee happened to be in the right place to witness a crimeand it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wisehard-hittingand urgently necessary account that crystallizes the issue definitively for the rest of us.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650.1 ROG z

Penerbit

New York : Penguin Press., 2019

Deskripsi Fisik

336 Hal.; 23 x 15 cm

Bahasa

English

ISBN/ISSN

978-198-487-789-5

Klasifikasi

650.1

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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