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INFLUENCER : BUILDING YOUR PERSONAL BRAND IN THE AGE OF SOCIAL MEDIA

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If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are todayearning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle

As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

Build an audience and keep them engaged
Package your brand and pitch your favorite companies
Monetize your influence and figure out how much to charge
Plus tips on:

Landing an agent
Getting on the radar of your favorite sites
Praising a brand without alienating their competitors
Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She'll show you how to elevate your profile, embrace your edge, and make moneyall while doing what you love.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.872 HEN i

Penerbit

United : Citadel Press., 2018

Deskripsi Fisik

xiv, 284 halaman ; 22 cm

Bahasa

English

ISBN/ISSN

978-080-6538-85-3

Klasifikasi

658.872

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

First edition

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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